I can think of no finer way to enrich a person's life than to stimulate him to a greater use of his creative talents. The ability to be creative—in which the techniques of "brain-storming" play such an important part—is largely a state of mind.  It is a state of mind that we all can cultivate. As a Affaires manager, I have been especially interested in stimulating ideas for two reasons: to benefit the Affaires itself and to help the people who work in that Affaires. In our organization we have had quite a bit of experience with this subject.  And I can say that these techniques not only work on specific problems. They also help to broaden a person's outlook on life—to open his whole personality to the "idea concept" and to encourage a constant, fresh eagerness about all the problems of daily living.